VMware has worked toward improved performance throughout the application, reducing memory usage where possible and adding small refinements. Dragging windows in Unity mode will be notably faster than before, and CPU usage is lower than it was previously. Users will be able to copy and paste not just text but graphics as well between Windows and OS X. Fusion 3 will support multiple cores in virtual machines, as opposed to the multiple CPUs supported in Fusion 2. Virtual machines will also launch more quickly than they did in Fusion 2.
via VMware announces VMware Fusion 3 details | Software | Macworld.

I have been using VMWare Fusion fairly regularly for the last 18 months or so, but I’ve never loved it. I consistently run into seemingly random bottlenecks and slowdowns in system performance despite having tried a number of tricks to improve VM performance and reallocate memory. My fingers are crossed that this update will address these issues.
BTW, I just peeked at the product website and it looks like they didn’t do anything with the application icon. Would it have been too much to ask to give it a refresh? I am still trying to figure out what it represents.