Andy Ihnatko on the Impact of the Apple Tablet on Digital Publishing in 2010

December 21, 2009

Andy Ihnatko on the “rumored Apple tablet”, its impact on digital publishing, and why 2010 is going to be a landmark year in tech:

Every single manufacturer of anything that is even remotely tablet-like that I’ve ever talked to is just preparing for what happens after Apple releases the tablet.  I compared it to like the year before there is a world war where, no it hasn’t been announced, no it hasn’t been scheduled, but everybody is anticipating that the world is going to be fundamentally different this time next year, and they are making arrangements to make sure they are in the best position to survive and thrive in that new landscape; especially when you talk to publishers. Everybody has a concrete plan for how they’re going to deal with the fact that there’s going to be these really cool inexpensive color touchscreen tablets to publish things onto.

2010 is going to be one of the most exciting years in technology, period.  I think we’ll look look back on it and just that’ll be one of those little things we put a little red push pin in it and say that’s one of those years where everything changed after that…

I think that the tablet is going to be a really phenomenally cool device but it’s also going to create the environment in which every single magazine, newspaper, and book publisher is going to be that much more compelled to say, “We are going to have a comprehensive digital publishing plan.”

It’s not going to be something that some guy who was a failed vice president who would never make it further in the company — “Well we’re going to give him the digital publishing division because that’s not really very big and it’s not going anywhere.”

Eveybody has a horse in that race and everybody believes that’s an opportunity to make lots and lots of money.  It will create the environment in which everybody starts thinking about everything publishing digitally from now on.

via MacBreak Weekly 171: Man of the Year

As usual, Andy nails it. I am a very satisfied Kindle owner, but what Amazon is doing (as well as the Kindle’s current competitors) is really just the tip of the iceberg. If you’re interested in hearing the whole discussion, it starts at 38:29 and goes for about ten minutes.

  • Ken, thanks so much for sharing the quotation. I'm popping over the check out the rest of that post.

    The failed VP line really made me smile.

    I'm wondering, though, what years in the last 10 or 20 would be years similarly important to what people are saying about 2010 already?

    1999 for Napster and TiVo? Or 2001 for iTunes?

    For me, 2009 already is a seminal year for technology, because the Kindle came into its own as a force in the tech and publishing consciousness, and pretenders to the thrown have all tried to get on the bandwagon. (I'll check your Kindle Vision statement after I post this.)
  • Ken Clark
    Gib-- To continue on the "podcast theme" of this post, you might want to check out the most recent This Week in Tech podcast (http://twit.tv/228). Leo Laporte hosts a discussion on the Tech Stories of the Decade and has a lot of well known tech folks give their opinions on what the biggest story of the 00's was. To a large extent, they discuss and answer the question you pose above. I think you will find it interesting. Thanks for the note and reading,

    Ken
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