The Kindle Vision Statement

by Ken Clark on December 4, 2009

I was recently listening to an older episode (TKC 64) of Len Edgerly’s excellent podcast, The Kindle Chronicles, which included an interview with Ian Freed, Vice President of Amazon Kindle for Amazon.com.  Freed was discussing the release of the international edition of the Kindle, and commented that with the new release, the Amazon Kindle vision statement would have to be revised to state, “Every book ever printed in every language all available in 60 seconds from anywhere on the planet.”  (The new language is in italics).

That was the first time I had heard the vision statement for the Kindle, and I have to say it is one of the best I have ever heard.  It is simple, bold, and easy to understand.  Whether I’m an Amazon employee, customer, or competitor I get it.  Kudos to Amazon for nailing it.

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