The Kindle – Easy to Read, Even in Bright Sunlight…

This was the ad that greeted me yesterday when I visited Amazon’s home page.  As far as I can remember, I’ve never seen this ad before, but it’s possible it has just been out of circulation for a while. That said, no doubt in my mind it is designed to be a subtle jab at the iPad.  Amazon wants you to read it and think: “Easy to read, even in bright sunlight… unlike the iPad“.